What is digital marketing strategy? Digital marketing strategy includes email, social media, advertising, and multimedia messaging that is distributed through mobile and web. Over 60 percent of the global population is online, and more people are joining them every day [ 1 ]. happy What are the 6 types of digital marketing? Below, we introduce you to six types of digital marketing: social media marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, email marketing, mobile marketing and content marketing. Social media marketing is one of the most popular forms of digital marketing. happy Why is digital marketing important to a business? Another reason digital marketing is so important to businesses is simply this: it’s where your ideal customer is hanging out. According to the research experts at Statista, as of 2023, there are 5.19 billion internet users and 4.88 social media users worldwide. On...